#PinkBeetle in the City

As someone whose favorite color is grey (it used to be charcoal), I can tell you right now that on any other day, I wouldn't be caught dead driving a pink car. But when my boss asked me if I wanted to attend an exclusive Volkswagen event, I found myself wholeheartedly responding, "Uh, yeah!" to the words "lunch" and "LA" before I knew the words "Pink" and "Beetle" would follow.

headlight shot

You don't need to tell me the 2017 VW #PinkBeetle is a limited edition; I don't care that it's the first car ever to be named after a social media hashtag. I get to travel to LA for free lunch — probably organic, farm-to-table and a little bit bougie — and test drive a brand spankin' new car. You got me, even if pink isn't really my color. I rarely get to do fun "outside" stuff like this on a work day. I'm there, 10 minutes faster than what Google Maps predicted.

#pinkbeetle

I arrived with butterflies in my stomach, ready to devour free appetizers. Only when the restaurant hostess directed me to VW's table did reality sink in: "Oh, crap, I have to talk to strangers" ...strangers who actually got invited to this thing because of their social media/blogging "influencer" status. I, on the other hand, "influence" a mere 500 followers on Instagram. Could they sniff out my inferior Klout score? Would I stick out like a sore thumb?

It turns out, these women not only had awesome style; they were also genuinely nice, and I had no problem enjoying myself and participating in conversation.

Manuela at Hauser Wirth & Schimmel Gallery in Los Angeles

Style, you say? Yes. Besides their plus-ones, I think I was the only guest in attendance who was not a fashion/lifestyle blogger. "I'm with a car magazine," however, seemed to suffice in making a good first impression. Darryll, the VW PR guy hosting the event, explained to our group that the #PinkBeetle has helped the company reach audiences outside the automotive world and in the realm of lifestyle and fashion.

@lovelyinla #pinkbeetle ig

"If you think about it," Darryll said, "Volkswagen has been a part of many people's experience with cars. When people find out I work for Volkswagen, a lot of them tell me, 'Oh, my first car was a Jetta!' or 'I used to drive a Beetle!'" Case in point:

@drivingline @annaebarrett ig #pinkbeetle

With that said, it seems like a no-brainer for VW to start owning their status as a monumental part of many car owners' lives. The #PinkBeetle definitely goes with a certain lifestyle. The bloggers seemed completely in their element, making sure their environment was staged perfectly, snapping pics and Boomerangs right and left. They looked fabulous.

bloggers in #PinkBeetle convertible

I will admit — I felt pretty cool cruising around the Arts District in that cutesy little whip. I had never driven a convertible before; with the top down, heated seats on, I enjoyed a perfectly cozy ride with the wind blowing through my hair.

driver's seat of #PinkBeetle

The #PinkBeetle is styled to the tee. The interior's magenta accents and plaid seats are subtle while still making a statement.

interior of #PinkBeetle convertible

Leave the real statement-making to the Fresh Fuschia metallic paint and HID headlights/LED daytime running lights (which never fail to look like googly eyes, cute lashes and all). The #PinkBeetle will stick out like a sore thumb passing that boring white truck and basic mini SUV, but this bug was meant to be noticed.

#PinkBeetle hood and LED headlights

So would I want to own one of these? While the style is personally not my first choice, the 4-cylinder engine is also turbocharged. Performance-wise, the #PinkBeetle drove so smoothly; it felt like butter. On a good day, I might consider trading in my daily driver (an '09 Ford Focus) for the smoother ride, even if it is pink

#PinkBeetle

Special thanks to Volkswagen for hosting this fun event!

Browse the gallery below for more shots of both the #PinkBeetle convertible and coupe.

 

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