Nitto Gets Traction at the 2017 Easter Jeep Safari
The Easter Jeep Safari is easily one of the biggest Jeep gatherings in the world. Thousands of Jeeps flock to the mecca of Jeeping every single year to immerse themselves deeper into the Jeep culture and enjoy the beautiful landscape of eastern Utah. The event always lands on the week before Easter, and 2017 marks its 51st year.
Jeeps of all sorts come to the adventurous town of Moab, Utah, from brand-spanking-new Wranglers to old-school Jeepsters, flat fenders and everything between. During the week, Red Rock 4-Wheelers (RR4W) hosts a series of organized trail runs for registrants to join. The rigs go out and hit some of the world’s most famous off-road trails like Poison Spider, Behind The Rocks, Hell’s Revenge and so many more.
A big part of the annual event is the ever-growing Vendor Days on Thursday and Friday. Manufacturers and retailers come from all over to display their products, and Nitto Tire had a prime spot to show off its goodies.
"Easter Jeep Safari is about connecting with our customer base and our brand partners," explained Nitto Marketing Director Chris Corbett. "Listening to the customer and what they are after is important to us. We started coming to Moab for the Easter Jeep Safari 15 years ago with the Mud Grappler, and fast forward to today, we are now showing off the new Ridge Grappler. It is a hybrid between a traditional all-terrain and mud-terrain. The market has changed over the years, and we've changed with it. We do a lot of trail rides with customers to hear their feedback. It used to be that driving a 40-inch tire on the street was unheard of, and now it is done all the time."
Inside the booth, Nitto lined up multiple off-road rigs sporting various Nitto Tires. Behind a counter underneath the shade of the awning were several brand specialists available to answer any questions as well as hand out some freebies.
Nitto also laid out tire displays, showing off their line of dirt pounding and rock taming tires, including the all-new Ridge Grappler.