Armor Up: Line-X's 25th Anniversary Ram 3500 Built by the Diesel Brothers

The 2018 SEMA Show has its fair share of monstrous trucks designed solely to catch the eye. Chrome wraps, 26-inch wheels and custom powder coated frames are hard to miss when walking through the outdoor truck lineup, but our eyes were trained on the more purpose-built trucks of the show. One exceptional example was the Ram 3500 parked inside the Line-X booth in the upper South Hall.

Ram 3500 at the Line-X booth

Built by the Diesel Brothers at Sparks Motors, seen on the Discovery Channel, this 2018 Ram 3500 is featured as Line-X's 25th Anniversary celebration build, lined up next to a flatbed 1993 (Line-X's first year in business) first-gen Dodge Ram D350 built by Jesse James. The dual builds feature Line-X products on both trucks.

line xram 8

Ready for Any Obstacle

At first glance, this Cummins-powered Ram 3500 Laramie looks like a hybrid between a show truck and overland build, but don't be fooled; the details of this build make for a formidable adventure machine. Lifted on a McGaughy's 10-inch suspension system with trailing arms and Fox shocks, the Ram sits on a set of 40x15.50R20 Nitto Tire Trail Grapplers, wrapped around custom paint-matched Black Rhino wheels. With an abundance of ground clearance and ample tire height, there are few obstacles this Ram can't overcome.

Nitto Trail Grapplers on a 10-inch lifted Ram

Line-X Protection

Adding to its rugged and tough exterior is a full body coating of LINE-X ULTRA, a spray-on coating that can be used on virtually any part of a vehicle. Chosen for its durability, textured finish and resistance to UV rays, LINE-X ULTRA provides for a unique exterior appearance that improves the look of any vehicle while keeping it protected from the elements. In addition to the body, LINE-X ULTRA was applied to the suspension, bumpers, steps, grill and bed. 

Line-X Ultra coating

All the Gear You Need

Some of the other elements that make this Ram a worthy off-road adversary include Flog Industries grill and bumpers with integrated LED lighting and tow points, Truck Gear by Line-X step bars and a Leitner Design bed rack, outfitted with Rotopax fuel cans and Maxtrax traction boards. Mounted to the bed rack is a GOFSR roof-top tent, built specifically with cold-weather camping in mind.

Roof Top Tent on the Line-X Ram 3500

Below the tent is a Decked storage slider for the bed of the truck, with full-length slide-out drawers, making organizing and accessing your gear a simple task. The storage box itself is rated to hold up to 2000 pounds on top of it, allowing for a fully functioning truck bed.

Decked bed drawers

An important aspect to any off-road adventure vehicle is ample lighting for night-time wheeling. The Line-X Ram sports an M-Racks roof rack, complete with KC HiLites Gravity Pro6 LED light rack.

KC HiLites Gravity Pro6 light rack

More Than a Show Truck

In an age where full size show trucks are built for catching your eyes only, often built with no intentions of off-road use, the Line-X Ram 3500 offers a fresh take on what a purpose-built, formidable show truck can look like. It will still catch your eyes as you walk through the show, but perhaps most importantly, it will capture your imagination for what's waiting to be explored beyond these show walls.

Line-X sprayed suspension

Want to see more from SEMA 2018? Here's a gallery of the best builds of day one.

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