The marketing tactics for Chevy and Ford during SEMA have been very much in contrast. Although they both fight for a customer base in the U.S., Chevy targeted a wide genre of Americans with their Vette on down to the economical Spark, while Ford narrowed their marketing to the 2015 Mustang and the F150 Ecoboost.
Chevy has kept a tight interest in keeping warranty-backed OEM products from the manufacturer to its Vette and Camaro. In terms of reliability, you can’t beat OEM-backed warranties that keep the ride running smoothly.
Ford weighs heavily on showcasing aftermarket concepts from companies like Roush and Foose to show of the modification capabilities for their Mustang.
Pick-up lines from both companies rival each other and target everyone from the young, outgoing dirt bike rider to the family man that needs some extra hauling capability. Take a look at some of our favorites...
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