skip to content
Driving Line Mark Logo

Snow White Revisited: The Fairytale of this Custom ’57 Chevy Pickup Truck

Originally, we featured this truck about a year ago and it received so much interest that we decided to revisit Snow White with updated photos and the story behind the story of the truck build. Enjoy.

This custom ’57 Chevy, better known as Snow White, is no ordinary classic truck and the tale of its creation is part of why it has become a legend. It all began back in 2011 when Rob and Kerry Logsdon started a parts shop in Lake Havasu City, AZ to help create a career for their kids. With a specialty of providing quality sheet metal replacement products for classic trucks, they were solidified in the custom scene.

Rear of Snow White '57 Chevy Pickup

Initial Run

Years later, their son, Ross Logsdon started tinkering around in the back area of the shop as he developed a passion for customizing. He would put his new skills to the test by building a ’62 Chevy C10 that was not only put back into running order, but it was made to shine and lay low. The truck went to the SEMA Show in 2016 and served to promote Premier as a shop that could build modernized rides.

Dash of Snow White '57 Chevy Pickup

New Venture

At the time, Premier offered ’47-’53 Chevy complete truck bodies and were starting a line for ’55-’59 Chevy trucks. These reproduction products are made better than the originals and have proved to be the perfect way to build one of these classic trucks. Rob knew that the best way to promote the new truck bodies would be to build a truck that could catch attention at all the biggest events. The only problem at the time was that Premier was so invested into the new venture that there was no extra capital to fund a build.

Engine of Snow White '57 Chevy Pickup

The Pitch

Through mutual friends, Rob met George Sepulveda and knew that he was a guy with a desire for owning stunning classic vehicles. While out at dinner one night, Rob ran across George and approached him about building a truck at cost to help move the idea forward. However, George was not a fan of trucks but agreed to come and check out what they had going on at the shop. The next day, George met up with Rob to further discuss the possible build and was impressed by the talents of Ross and picked his brain about what he had in mind for the truck. Afterwards, George went home and later returned to tell the team, “let’s do it!”

Tires of Snow White '57 Chevy Pickup

Hard Parts

Getting a head start, the team assembled a ’57 Chevy short bed truck with big back window. Then, for extra styling, the grille was customized and features a modified ’57 Belair center bar. Afterwards, the body was then bolted on top of a Total Cost Involved chassis with adjustable Ridetech Shockwaves controlled by an AccuAir management system. Up front is a BluePrint engines LS3 with TREMEC 6-speed transmission. The red leather interior is completely custom made by Ron Mangus and his team. The truck was also dressed in House of Kolor’s Snow White Pearl and Blue Blood Red paint. Completing the look is a set of 20x9 and 22x11 Budnik G-series Spyder billet wheels wrapped in sticky 245/35ZR20 and 285/30ZR22 Nitto INVO tires to maintain traction on the road in this beast. (For further info on the individual parts specs, please check out our previous story on Snow White).

Bed of Snow White '57 Chevy Pickup

Learning Process

During the buildup, George was able to stop in every few days to check on the progress. Ross claims that this was very helpful during the process as he had never built a vehicle of this caliber before. With George’s experience, Ross was able to hone his skills to build a vehicle like never before. About halfway through the process, George began to really dig this truck, which would later become his favorite of his entire collection.

Front of Snow White '57 Chevy Pickup

Big Debut

After a ten month build process, the truck was finished and set for its debut at the ’17 SEMA Show. There, it made big waves and served its purpose of spreading the word about Premier’s products and build capabilities. It was also taken to a few other shows where it garnered huge attention and helped promote the shop even further. The truck turned many heads and business soared with new clients looking to own a truck like this. The following year, Premier built a ’56 Chevy pickup known as Sinister and it won them a coveted GM Design award. Premier attributes this all to what they started with Snow White

Rear of Snow White '57 Chevy Pickup

Forever Caregiver

A few months after this ‘57 was completed, George passed away and his wife, India, was inclined to hand the keys over to Rob. He then told her that he would not accept ownership but would consider himself the forever caregiver as it will always be George’s truck. Many people have made substantial offers to take possession of this truck, but it is considered more as a family member and Rob stated to us that as long as he is alive, it will never be for sale.

George and India Sepulveda with Snow White '57 Chevy Pickup

In Memory

Not long after these new photos of Snow White were taken we were informed that India passed—we hope she rests in peace with her late husband George. With a heavy heart, we would like to dedicate this feature to the memory of the Sepulvedas.

Click here to see our previous article on Snow White.

Return to Top

Recommended For You

Loading ...