This is What Tires Sound Like: ASMR x Nitto [VIDEO]

Autonomous Sensory Meridian Response, better known as ASMR, is a rare experience best described as a sound that produces a tingling-like sensation on the skin that most often starts on the head and moves down the back. If you’re still a little unsure what ASMR is, it’s similar to the feeling of satisfaction from popping bubble wrap. Nobody needs to do it, but we know you can't wait to get your hands on that next Amazon delivery covered in the stuff.

Nitto Tire ASMR Tire install

We here at Driving Line love tires (because most of the vehicles we love need them) and we thought it would be interesting to make an ASMR video that centers around tires and all the sounds associated with them. Imagine new tires squeaking on a smooth shop floor.

Nitto Tire ASMR Trail Grappler

ASMR videos have become a phenomenon recently, and while we don’t really get most of the ones out there, we totally understand how people can sit for hours listening to detailed audio of one of the things they love. If you love cars as much as we do, you need to put on your headphones and turn up the volume. This is the tire shop like you’ve never heard it.

Into wheel and tire videos? See our Life of a Wheel video.

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