Urus: The Lamborghini SUV is Here

It's long been known that Lamborghini has been working on an SUV to add to its lineup, with teasers and spy shots galore, and this week the brand finally debuted the 2019 Urus—the fastest SUV in the world.

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While the Lamborghini Urus SUV has an entirely different profile than anything else in the brand's lineup, it still has a distinct Lamborghini look—a sweeping roofline, bulging angular fenders and enormous vents in the bumpers. It very much looks like an SUV built by a Supercar company.

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The engine is a twin turbocharged 4.0 liter V8, good for 641 horsepower and 627 pound feet of torque, with power sent to all four wheels through an eight-speed automatic transmission. Lamborghini says it will get to 62 miles per hour in just 3.6 seconds and hit a top speed of 189.5 miles per hour.

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The Urus will also comes equipped with other Supercar-spec equipment like carbon ceramic brakes and a torque vectoring system. Additionally, it's air suspension can be adjusted for a variety of terrains including sand and snow. There's even rear wheel steering.

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Pricing is expected to start at about $200,000—given the huge demand for high-end SUVs, it should become Lamborghini's best-selling model. Hopes are that the addition of the Urus will double the brand's annual sales figures.

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Whether or not you like the idea of a Lamborghini SUV, this is the future, and if successful, its profits should help the brand build crazy bespoke supercars for many years to come. Just look at the success Porsche has had adding non-sports car models to its lineup and you'll see how the formula can work. The Urus will go on sale next year.

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