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OEM Overlanding: Trailhunter is Toyota's New Adventure-Ready Truck Line

One would have to be living under a very large rock to not notice the rapid rise of overlanding builds in recent years, and Toyota's pickup trucks and SUVs have long been some of the most popular platforms for overlanders looking to explore the wilds.

2022 Toyota Tundra Trailhunter Concept in Snow

From Aftermarket to OEM

Whether it's a Tacoma, Tundra, 4Runner or Sequoia, the affinity outdoors adventurers have for Toyota is well known, and a vast aftermarket has developed to cater to these enthusiasts. 

Toyota Sequoia 2023 SEMA Build on Nitto Recon Grappler

It's fitting then, that Toyota would be one of the first automakers to offer rigs designed for overlanding right off the showroom floor. Meet the Trailhunter.

2022 Toyota Trailhunter Concept in Snow

Building upon the already popular TRD Off-Road and TRD Pro lines, Trailhunters will feature OEM-grade improvements designed for the blend of camping and off-roading that's resulted in the overland craze. 

Toyota Trailhunter Concept Front Bumper

To preview the upcoming addition of the new grade to its lineup, Toyota brought out a Trailhunter Concept to this week's SEMA Show based on the 2022 Tundra pickup.

2022 Toyota Tundra Trailhunter Side View

The concept includes a number of upgrades and accessories, including an overlanding-specific suspension setup, skid plates, roof rack, onboard refrigerator and rooftop tent.

Coming in 2023

Toyota hasn't yet clarified which of its vehicles will get the Trailhunter treatment. The concept suggests the Tundra will be one of them, and likely the new Sequoia (which was also represented at SEMA with a few overland-themed builds).

2023 Toyota Sequoia SEMA Build Rear View on Nitto Recon Grappler Tires

We also expect a Trailhunter Tacoma and 4Runner to join the lineup eventually, and perhaps even a RAV4 version aimed at outdoorsy CUV buyers.

2023 Toyota Sequoia SEMA Build Front View on Nitto Recon Grappler A/T tires

It's unclear exactly which upgrades to production Trailhunter rigs will get, with Toyota saying they will have more details next year. We do know they will get unique "Trailhunter" branding in the same way TRD Pros do, and we also expect many of these parts to be available to purchase separately. 

2022 Toyota Trailhunter Concept in Snow

While a critic might say Toyota is just cashing in on the latest fad with these new models, if the Trailhunter ends up being anywhere close to the TRD Pro in popularity, they should have a big success on their hands.

Of course you don't need to go buy a new rig just to go overlanding. But here's some of the essential gear you'll want. 

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